What is the focus of the rational or self-interest change strategy?

The focus of the rational or self-interest change strategy is centered on how individuals can benefit personally from a specific change. When implementing this strategy, the emphasis is placed on illustrating to employees how the proposed changes will lead to personal advantages, such as career growth, enhanced job satisfaction, or other tangible benefits. This approach recognizes that individuals are often motivated by their own needs and desires, and by addressing these directly, leaders can more effectively facilitate buy-in and compliance with the change initiative.

In contrast, convincing employees through orders often leads to resistance because it does not address individual motivations or concerns. A do-nothing approach fails to promote engagement or proactive behavior, leaving no room for growth or improvement. Building consensus among employees, while important in many contexts, does not focus on individual self-interest; it is more about collective agreement rather than personal gains. The rational or self-interest change strategy seeks to align organizational goals with individual aspirations, making it a powerful tool for enacting effective change.